Are you looking to ensure your shop operates effectively? Are you in search of an instrument to increase the number of customers you want to attract?


Imagine if you come to an online store and it’s not enough to convince you to make a purchase. Oops! It’s a pity, isn’t it? If you find a website that has a promotion in short time and with limited availability and you decide quickly to add its items added to your shopping cart. This is because scarcity and time make it easier to buy more items faster than ever. Interesting? It’s a popular tool eCommerce stores use to boost their conversion. You may want to consider it for your store.


This article will explain how to increase conversion using the countdown clock. We’ll look at these strategies to increase your conversion rates.


1. What is the importance of counting down timers?


Your store might offer special deals to increase the number of customers who shop at certain periods of the year such as Black Friday or Cyber Monday. Therefore, you should devise the right strategy to get the attention of customers and motivate them to purchase. A countdown timer can be a simple way to increase the conversion rate.


For example, if you have a visitor to your site and you announce that the sale will be ended in 2 hours and the item is limited. This means there’s no inventory available for sale tomorrow. So what should they do?


In addition the countdown timer will drive more traffic to your site. Customers will be interested in your sales campaign and visit your website to learn more about your products. People are more likely purchase your products.


2. How do you utilize the Countdown Timer effectively in eCommerce


The countdown does a simple job; it reveals how long is left and acts as a call-to-action to encourage shoppers to shop. This helps to accelerate the buying process.


How can timers be utilized to generate these jobs?


They are excellent for drawing attention to messages like “big sales of the year” or creating a sense urgency.


The countdown timer in eCommerce is a tool that counts down the remaining time and provides a buying motivation. Right! Science has shown that customers are motivated more by psychological urgency. They also tend to buy faster when they see the option of a countdown clock. A timer is a great instrument to aid your business be successful in sales and marketing.


3. How to Place the timer for Countdown in Your Store


The countdown timer is a great tool to leverage your deals with many places on your website, such as marketing via email, product pages, category page, popup and so on. The first step to successfully impressing customers is placing the countdown timer properly.


The Landing Page


The page that lands on the user’s screen is the primary site that users see upon coming to your site You can also add a countdown timer to create a highlight offer.


Customers are likely to do their own do their research prior to purchasing anything. They also take into consideration the material and price carefully. So, a customized timer is an excellent option to highlight on the landing page.


A countdown timer on the product’s page will display the limited inventory of these products to customers and encourage them immediately to buy.


Visitors who visit the product page are likely to purchase the product or they might not buy anything. Therefore, placing urgency on the page will help make the likelihood of making a purchase faster. The customers will be reminded, by the timer to know that they are able to buy at the lowest price. A countdown clock and a call to action message will also keep customers interested in your offer.


Be aware of the psychology of shopping It is possible to set up an countdown timer on the page of the product with the scarcity effect, which can drive sales. People are more likely buy products when they receive a psychological message that says there’s only one item in 2 hours left, hurry up and buy now.


Research suggests that urgency is more effective than other method of marketing to increase consumption.